Tuesday, December 12, 2017

ULTRA VIOLET®

If you haven't already heard, Ultra Violet is the Pantone 2018 Color of the Year.  It is so luscious and this is what they have to say about it!


There is so much to see and read about Ultra Violet® including 8 color pallets that include the 2018 color of the year.  Each one is gorgeous and names like "Purple Haze," "Intrigue," and "Quietude," invoke our creative spirit.  I love this one - "Drama Queen"
This link will take you to all 8 pallets - https://www.pantone.com/color-of-the-year-2018-tools-for-designers

Stella Erwin's glass beaded artist is working on our "Ultra Violet® Collection," of Lampwork glass beaded: wine bottle stoppers, martini picks, swizzle sticks and pens.  They will be arriving in early 2018, along with vintage glass bird feeders and wind chimes using Pantone's Spring 2018 color selections - shown here.  There's Ultra Violet at the end of the 2nd row.


We are so excited about 2018 and have lots of new lines coming.  In the meantime, you can finish up your holiday shopping at: www.Amazon.com/handmade/StellaErwins

I wish you all the best in this holiday season.

Warm Holiday Wishes
Julie Jansen













Sunday, December 3, 2017

Stella Erwin's, LLC

December 3, 2017


First things first - it's hard to believe we are in the last month of 2017 - hopefully a busy month for on-line sellers like us!  Stella Erwin's uses both Etsy and Amazon.  We've been on Etsy for over 4 years and on Handmade at Amazon since they started a little over 2 years ago.  The platforms are very different allowing for flexibility.  Why use both?

Amazon has a robust seller's platform, is known world wide and has PRIME.  With Amazon Prime, we prepare our handmade products for shipment and send them to an Amazon warehouse.  Amazon handles the ultimate shipment and our customer benefits from their Prime membership with 2 day shipping.   We have over 50 Prime offerings now including this vintage glass bird feeder

https://www.amazon.com/dp/B076ZPF5QJ
These OOAK glass beaded items - a writers set and wine stopper, are also available through Prime.  And that's not all......there are OOAK glass beaded barware sets, bottle openers, pens and 5 remaining tumbled glass wind chimes.  

https://www.amazon.com/dp/B0716P9TTG
https://www.amazon.com/dp/B0745L7BFJ

Etsy has recently made changes that make it extremely easy to put things on sale.  Right now, Stella Erwin's has over 30 items that are 30% off.  They include: vintage glass bird feeders, candle holders, wind chimes and even some of our glass beaded pens and barware.  
Wind Chime in Red & Gray


Once the Etsy sale is set up, they create a shop section and put all of the sale items in that one place.  Here is a link to Stella Erwin's sale and photos of 2 items in that sale.




Vintage Glass bird feeder in pink

Whether you prefer Amazon or Etsy, we hope that you will find something at Stella Erwin's for that person in your life who "has everything." 

Have a great December and see you soon.

Julie

Friday, November 17, 2017

Stella Erwin's, LLC

November 17, 2017


On December 1, 2017, Stella Erwin's will become my full-time love (work).  It has been an amazing 4 plus years and I am looking forward to putting tons more time into this growing handmade business.  It will be wonderful to be able to think through all the new lines planned for 2018 and beyond - for example:
  • Hummingbird Feeders
  • Celestial Mobiles
  • Butterfly Feeders
This year we really expanded our glass beaded products.  Artist Nancy Rittenberry, created this set of silver, teal and green wine bottle stoppers for a custom order. 

Wine Bottle Stoppers from Stella Erwin's
We have a complete line of OOAK glass beaded barware, as well as stunning glass beaded pens and writer's sets.  It can all be found @ www. Amazon.com/handmade/StellaErwins - some of it is even on Amazon Prime.

Prime is fairly new for Stella Erwin's and we have a great selection of glass beaded OOAK gifts.  We also listed 8 wind chimes and 3 bird feeders as a Prime test.  There are 5 remaining chimes and 2 bird feeders.  If they continue to sell well, we will expand the prime selection in these lines for spring. 

Black Friday & Cyber Monday are just around the corner.  Look for specials beginning Nov 18 all the way through the mad cap shopping season.  First one begins tomorrow around noon CST - @ www.Amazon.com/handmade/StellaErwins - we would love to hear from you. 


We wish you all the best, during this holiday season. 

Thanks for everything!
Julie








Saturday, October 3, 2015


Stella Erwin's
"It Takes a Village"
Part I

There comes a time in life of any successful small business when it's no longer feasible for one person to do all the work.  For me that time arrived well before the available funds needed to hire hourly help.  Over the next few weeks, I will be sharing some creative ways employed by StellaErwins.com as well as other Etsy sellers in "It Takes a Village" series.  

Part 1 - What to do with so much glass to drill and only a 12 volt battery hand drill.  
Stella Erwin's has two lines that require holes drilled in the glass - Porch Lights and Wynne Chimes (and no Wynne Chimes is not mispelled.) 





The Porch Light are handled in house with a hand drill, but the Wynne Chimes glass is drilled by my good friend Jeff Wynne.  The volume of glass needed for the chimes line is huge, limited only by the amount of glass that arrives broken or is broken in processing.  After finding the cost of a drill press to be around $900 the search began for an alternative.  Enter Jeff Wynne who already owns one!  

Jeff Wynne - creator of Wynne Chimes


That's him busy drilling holes on the pieces of glass that are first tumbled back at Stella Erwin's. Upon completion of the first batch of 100 or so pieces, Jeff was paid with a covered bird feeder from Stella's inventory.  Our current arrangement, which includes some additional work by Jeff on the chimes is 50/50 split upon sale.   These chimes have very little cost involved but are labor intensive. With Jeff's help we are able to keep things sustainable at Stella Erwin's by using even the broken glass.  



One of the newest in the Wynne Chimes line and just in time for fall. Beautiful amber and gold glass are featured in this piece. They are suspended by a vintage bedspring.  

Links to the Wynne Chimes and Porch Light sections at StellaErwins.etsy.com follow.  













Thanks for reading
Julie Jansen










Monday, September 28, 2015


Stella Erwin's presents:
Foothills and Flats

Stella Mae Erwin, my great aunt, had a zest for life and loyalty to her extended family that was remarkable.  She died young but is well remembered and loved. Great women are like that, they live on and on.  

Stella's great grand nephew and his wife, Ben and Jessalyn Beasley, recently began their artist adventure creating handmade artisan jewelry. They are open for business on Etsy at Foothillsandflats.etsy.com and soon to be on Handmade at Amazon.  

A little bit about their shop and some of their creations. Listing links follow last photo. 

$61.23 Sterling Feather 
$15.95 Turquoise wire wrapped ring
Our name is Foothills&Flats because of the two parts that make up this company, a Tennessee boy and a Texas girl. On the one hand, our roots very much influence our work and our style but on the other hand, it's just a starting point. 

Our affections for silversmithing really took off after Ben cast his own wedding ring (the week of the wedding.) We were enamored by the matte finish of the delft clay casting and the immense feeling of having created something so meaningful with our own hands. 


$37.45 Copper Cuff
Our jewelry is earthy and eclectic. It appeals to the simple down-home style or the traveler in search of the connection between all humans. Designed for the person who appreciates that there is nothing new under the sun and that all things are influenced by another and connected. We believe in art for the sake of connecting humans to craft, not simply to generate profit or provide endless copies. Sometimes it’s better to limit the reach. That’s what makes it unique.
$51.50 Sterling Mountain
 That's what makes us all unique. We found that we're all a little like that first wedding ring, cast from such precious material, unique in our creation & raw and imperfect until our Maker comes along to give us the perfect finish.  





https://www.etsy.com/listing/244860668/sterling-silver-feather-pendant-necklace?ref=shop_home_active_13


Shop now, shop often.  Their designs and quality are amazing.






Sunday, September 27, 2015

StellaErwins
Fall News

The big news for on-line handmade sellers is Handmade At Amazon - the newest version of Amazon which will be launching soon.  In late May H@A began sending out invitations to handmade artists. Stella Erwin's was accepted in June.  Yay!  This is what Stella's landing page art will look like.   


BIG THANKS and hugs to Sherilyn Koss at ClearCrickHollow.etsy.com for this stunning digital art. Sherilyn has created all of Stella's art for 2 years, lending beauty and consistency to our brand. I highly recommend Sherilyn, a gifted artist and professional business woman. She has great instincts for putting together exactly what you want and need with limited information. And she's fast!

Handmade at Amazon has not launched yet, but should soon.Stella's inventory at H@A will be unique from that at Etsy, though in the case of duplicate pieces you may see the same item in both shops.  More to come as this venue opens. 

Below are some of newest glass creations from this season.
Ice cube design - $66

Porch Lights - vintage glass hanging candle holders.  Some of these are milk glass and most were originally on porches or in bathrooms. Although a few of these we installed in carnival trailers in the 60s. Visit the Porch Light section and look at the exquisite selection.  https://www.etsy.com/shop/StellaErwins?section_id=17678163&ref=shopsection_leftnav_5
More than just a candle holder 

$51 - stunning milk glass
$51 - milk glass w/side cutouts

Imagine these with votives or remote control LEDs.  Discounts on multiple Porch Lights purchases can be realized with the following coupon codes used a checkout.  

USE THESE COUPON CODES TO SAVE WHEN BUYING PORCH LIGHTS
PORCHLIGHT10 - 10% off purchase of 3 Porch Lights
PORCHLIGHT15 - 15% off purchase of 4 Porch Lights
PORCHLIGHT25 - 25% off purchase of 5 or more Porch Lights

Thanks so much for reading and for your support.

Best,
Julie Jansen
StellaErwins.com

Coming Soon:  Vintage glass Wynne (no it's not misspelled) chimes and the newest in covered bird feeders - think square.













Friday, May 1, 2015


Stella Erwin's 

How to Write Successful Etsy Description for Vintage Items

Because it's important to capture as many on-line customer segments as possible, I invited Alex, a college sophomore, attending the University of Illinois to share his thoughts about writing listing descriptions.  His shop - EaglesEyeFinds.etsy.com is successful and his perspective fresh and well grounded.  But first, enjoy a couple of his listings, and be sure to click on the links that follow and read his descriptions.  

Antique Auto Horn - $70
1969 Vintage Lunch Box - $28.89

https://www.etsy.com/listing/218521475/antique-trumpet-style-automobile-horn?ref=shop_home_feat_2
https://www.etsy.com/listing/227428113/1969-the-astronauts-vintage-lunch-box?ref=shop_home_active_21

This from Alex: In the body of the description - "Repeat your item title and other important identifiable characteristics about your piece in the first 1-2 sentences.  This is important for SEO (search engine optimization) and being chosen by Google and other search engines as one of the first results if someone searches for your item.  Google looks at the first 64 characters of your description - making the placement of this information important."

Bloggers note:  I recently incorporated this great advice in to all of my new listings.

Next, describe any faults, problems, or missing parts with your item.  Leaving it for last leaves a lasting impression.  This part is important both to protect you - the seller from claims of not selling as advertised as well as protecting the customer by letting them know exactly what they are getting. All in all it's less of a hassle to come out and be frank about what you are selling.  


Schlitz Retro Bar Light - $135
 
Matchbox 1907 Peugeot - $25.45
https://www.etsy.com/listing/217598823/schlitz-retro-bar-wall-light?ref=shop_home_active_6
https://www.etsy.com/listing/170512621/matchbox-car-1907-yellow-peugeot-models?ref=shop_home_active_13
Describe what the item could be used for or how to decorate with it, especially for obscure items. This helps the customer draw a connection to it.  For example:  I've listed some antique car horns that were used on Model T's and A's.  Not every customer is building a hot rod or rat rod, so by describing ways to use them as decor I can expand the number of possible customers from those building a hot rod to those who think old cars are neat. 

When possible give a little history.  I think the customer appreciates knowing when and how it was made and what it's original use was.  It's part of our history and culture and something worth knowing about.  It does take extra time researching, so what is the real benefit to you? It might just make the customer think, "Wow, that's really neat, I'd love to own that piece of history!" And right there you convert a casual viewer to a buyer.  Lastly, provide a link back to your shop at the end of your listing.  This is important to keep the person viewing in your shop and continuing to shop.  
Bubble depression glass - $12.99
Blue Edworth Tobacco Tin - $24
Alex has been open less than 2 years, has over 50 sells, 24 - 5 star reviews and almost 1000 admirers.

Great Advice from Alex and EaglesEyeFinds.etsy.com
Thanks so much for sharing your insights
https://www.etsy.com/listing/185555471/bubble-pattern-depression-glass-bowl-in?ref=shop_home_active_3&ga_search_query=glass
https://www.etsy.com/listing/189645031/vintage-light-blue-edgeworth-tobacco-tin?ref=shop_home_active_17
Julie Jansen
StellaErwins.com





Sunday, April 26, 2015


Stella Erwin's™, LLC

May 1, the summer edition of GreenCraft Magazine featuring The Stella Erwin Feeder hits the stands at Barnes and Noble, Costco, Michaels, Lowes, JoAnn's and lots of other places.  Below are the first and last pages of the four page article found in the Vintage Repurposed section.  





Look for the cover with the cute apron on it.  And look for bird feeders at

GreenCraft Summer Edition Cover
 Justin Jansen, Stella's incredible photographer has his by-line in the article and the table of contents

Stella is on the move!

xo
Julie
StellaErwins.com
StellaErwins.etsy.com

Friday, April 24, 2015

Stella Erwin's™
Etsy Shop Policies - Part II

Payment and Seller Information are both important parts of an Etsy shop.  Completion of these sections with clear, informative data will set your shop apart.  I am so fortunate to have expert contributors to this blog.  Take some time to browse DaySpringCollectible.etsy.com, starting with a couple of  items that follow and then absorb Tony's insights into Payment and Seller Information. Listing links follow the photos.  
Night Before Christmas Hosta - $14.99
5 Abbey Hostas - $30 + shipping
"List clearly exactly what forms of payment you accept and I recommend you accept every form you can. The more comfortable customers are with how they can pay, the more money you will have in your pocket." Paypal, Direct Checkout and Etsy Gift cards are 3 easy payments to take. 

If you decide to accept personal checks and money orders, state they must clear before shipment (usually 15 business days – three weeks). You may not hold them that long, but the message is clear that you aren’t going to ship until the money has arrived. For those that choose this option, they will be willing to wait.  USPS money orders can be cashed at post offices and turned into immediate cash. 

Trades - Tony has made some amazing deals accepting trades, and made good money bartering. "Think of creative forms of payment you can accept that will help your customer. For example, I have long been a coin dealer, so I will accept silver or gold coins at a slight discount to spot price in lieu of cash."  Lay-a-ways are also a great way to get larger sales and it's easy to set up lay-a-way listings.  

Tony has an amazing and eclectic selection in his shop - DaySpringCollectible.etsy.com.  Since it's spring and gardening time, I'm featuring items form his Garlic, Garden, Hostas section.

Galic to transplant - $4.99 + shipping
https://www.etsy.com/listing/229047969/garlic-plants-x-20-transplants-lorz?ref=shop_home_active_20
SELLER INFO
The more you are comfortable giving out information, the more visible and human you will appear. Many people prefer the anonymity they have selling online. However, from a customer’s viewpoint, the more ways they can reach you the better - especially if an issue or a question arises.  

Tony highly recommends giving both an address and a phone number in this section. It gives customers a much higher trust in you if they can view you as a “real” seller. Links to other sites where you can be found and links to antique or craft shows where you set-up send a strong professional image. Some of you will decide against this due to your individual situation, and that can be a valid choice. 

5 Milkweed pods - $9.99 plus shipping
https://www.etsy.com/listing/109095313/milkweed-pods-x-5-monarch-butterfly-food?ref=shop_home_active_22
This is the 2nd article Tony has contributed to and I so appreciate his insight.  Remember to shop at DaySpringCollectible.etsy.com for these lovely garden plants and so much more


Best,
Julie Jansen
Stella Erwin's, LLC, All Right Reserved

Sunday, April 12, 2015

BRANDING

Frustrating, to say the least, are copycats.  Can't afford a patent?  Me neither.  Still, there are things that can be done to keep your work unique and to inform your customers they are getting your original product. 

Acrylic tags hang from each of my pieces, which brings me to the real subject of today's blog - Stacy Scissors of https://www.etsy.com/shop/runningwithscissorss.

https://www.etsy.com/listing/174346846/custom-mirrored-tags-rectangle-laser-cut?ref=shop_home_active_6
Beginning with the above listing, Stacy created 100 custom acrylic tags using my script and the ™ symbol. She also reviewed my work and recommended a color choice that beautifully accents each piece without being distracting.  
Once the artwork was settled Stacy sent me three sizes to choose from, with the dimensions clearly marked.  The photo left, is her mockup.  So much information in one photo makes it easy to choose.  



Somewhere along the way, I made the purchase - ONLY $42.90 INCLUDING SHIPPING for 100 tags.  Amazing!

Stacy cut and beautifully packaged the tags and got them to me within 3 days.  They came neatly nestled in a gift box, tied with a ribbon and one of the tags.  Working with Stacy was such a pleasure. She is professional, fast, accurate and made the process easy.  

Stacy sells all kinds of neat things in her shop - https://www.etsy.com/shop/runningwithscissorss
Silver Bullet Charm Necklace - $24.95
Acrylic Red Leopard Heels - $3.49

Check out this cool charm necklace and acrylic red heel cabs.  The listing links follow the photos








A bit from Stacy's Etsy About Page.

"I created Running With Scissors jewelry in 2006 with glitter running through my veins and a dream swirling in my head. Having just become a new mommy, I wanted to find a way to stay with my new lil princess always. Running With Scissors has not only allowed me that luxury, but, has also become a jewelry and accessory line that has taken the world of bling by storm! 

......Once the kids are napping or asleep at night I retire to my fantasy glitter factory and strap on my gas mask. There, in the solace of resin fumes, stickers, beads, and charms galore I can create whatever I want..."

4 finger rings - $24.95
https://www.etsy.com/listing/163547795/love-life-four-finger-knuckle-ring-in?ref=shop_home_active_1
I love the part about strapping on her gas mask.  Stacy's shop stats are impressive.  Since opening her Etsy shop in 2008 she has accumulated 7328 Sales; 7419 Admirers; 2488 5 star reviews. 

Bones and gears earrings - $11.95
Whether you want something fun or need classy acrylic work, shop with Stacy -https://www.etsy.com/shop/runningwithscissorss.









I love this shop.

xo
Julie